Zaytuna was born in Al-Am’ari refugee camp, where women face limited economic opportunity despite possessing traditional embroidery skills, due to gaps in production standards, packaging, digital marketing, and restricted access to local and international markets. Zaytuna brings women artisans together, activating their existing embroidery skills through coordinated production, training in production, packaging, and digital readiness, and peer learning and experience exchange. It builds a shared platform that organizes their work and connects it to local and international markets.

Since launching formally in early 2026, Zaytuna has trained 13 women from the camp and signed a memorandum of understanding with Novica Palestine through the “Nourak Wasel” initiative, opening doors to global buyers. Zaytuna measures its success not just in sales, but in the confidence of the women who make it, and in the Palestinian heritage preserved in every piece they create.